New York City Premiere of the Amazing Spider-Man

Its a hot night in New York City. Midtown, just north of Times Square. As I make my way to the Ziegfield with my 8 year old son, I can't help but think how this all must look from his perspective. This year, Spider-Man marked 50 years since he made his first appearance in a comic book, Amazing Fantasy #15 by Stan Lee and Steve Ditko. Many people around the world have there personal story growing up with Spider-Man, and my own story spans 3 generations. My late cousin, Santiago DeJesus loved reading and drawing Spider-Man. It was the 1970s and he critiqued my big brother's illustrations and encourage mine. I grew up in New York City, the same city Peter Parker swung through every day to school, the Daily Bugle and to save the day. What I love about Marvel is that New York City has always been a prominent cast member in the stories. That's why walking over to the New York Premiere of The Amazing Spider-Man I couldn't help but think how cool it would be if Spidey had just swung by before the movie started.
There have been a few critics making a fuss about how its too early for a reboot. How Sam Raimi's last film was only 5 years ago. Well, I have news for those critics and naysayers. As much as I personally enjoy and love Spider-Man, he's not mine, and he's not yours. He belongs to all of us. Spider-Man also has to keep reinventing himself or else he'll be a 40 year old married man with kids trying to tuck in his gut under his spandex. My son is 8. The original Spider-Man film franchise started a year before he was born. Now, I've always wanted to introduce him to the films, but he was just not old enough. Plus, I didn't want to traumatize him at an early age! I remember as boy when my mom took me to see Jaws when I was only 5! I couldn't even go near bathtubs! Therefore, looking at my 8 year old it occurs to me that its his turn to share Spider-Man. I was 7 when I saw Star Wars and I still remember how my cousin Santiago would sneak me in to see it because he was an usher at the old RKO theater in the Bronx. What will my son remember? I hope he'll remember these films, because thanks to Marvel, his generation has a new age of cinema to embrace.

So, what about the actual film? Well, if you do read the comics, then I can say that Sam Raimi said that Steve Ditko's run inspired him for his movies. Personally, I grew up on John Romita. He drew the handsomer version of Peter Parker, but that Parker still had problems being the underdog. Marc Webb does beautifully weaving (yes, that pun was intentional) a story that pays homage to Spider-Man very reminiscent of John Romita, especially with Dennis Leary's Captain John Stacy, who's performance was on point (and as @Agent_M would reply to me "Yeah, Leary was dope."). Garfield is a more handsome actor than Maguire, but his performance truly embraced the awkward adolescent that we all love and know Peter Parker for. The film is a reinterpretation of the origin story, but this time they really work in the soap opera that is Peter Parker's love life. Some critics will call this "romcom" I call it Parker luck.

Not to give anything away, because I hate spoilers, but I will say this film does a way better job than the previous trilogy with science. Peter Parker really loves science and its great that this film organically tells that story. Speaking of organic, the web-shooter thank goodness aren't. The 3D is really well utilized, not over the top. If you suffer from vertigo, bring some Dramamine because you'll need it.

Now are there easter eggs? Yes, there is one halfway through the credits. Jeph Loeb and Brian Michael Bendis sat just across from us and they too waited patiently. I will say its a little vague, but use your spider-sense and make your own deductions of who you think is present. Nuff said.

To wrap up I will say that its a really good reboot for a new generation of fans. I'm still old school, and loved it because I had the chance to see it through the eyes of an 8 year old (not that I've grown up much myself!).

Edgardo Miranda-Rodriguez is the Principal and chief Art Director of Somos Arte (Spanish, for "We Are Art"). For over a decade, Somos Arte studio has created art-directed campaigns, brand identities and websites for such clients as Columbia University, CoverGirl, McDonalds and ASPIRA. Edgardo’s unique approach to curating art shows are intertwined with his professionally trained eye as a graphic designer. As curator, Edgardo has produced various cultural and photographic art shows throughout New York City. His first comic art exhibition was the first solo show for Marvel’s Chief Creative Officer,Joe Quesada. Santerians: The Art of Joe Quesada garnered two sold out opening nights, followed by domestic and international press. His second comic art exhibition, Marvelous Color, celebrated Marvel Comics prominent African-American Characters - Luke Cage, Black Panther, The X-Men's Storm and The Falcon - and featured renditions and original artwork from over 50 artists. Among these artists were the late, Gene Colan, who had created 3 original pieces just for this exhibition. Marvelous Colors coincided with Marvel’s 70th anniversary and was documented by The New York Times, NBC and MTV.

Sobre Arte Blog
Writing about art and design. That is what this blog is all about. At Somos Arte, our approach to our work can be compared to the work of an artist creating a new masterpiece. Here you will read about our technique and you will also get insight that will help you with your next project. At times we will also discuss current trends in design, web, video and art and how they relate to our studio and our work.